Packing American Dream During Peak Season
Created a multi-channel campaign that packed the venue during peak season and established year-round demand through strategic content and paid media.
+520%
Social Engagement
0x
Ticket Sales Increase
-45%
Cost Per Acquisition
THE CHALLENGE
American Dream needed to maximize attendance across its entertainment attractions and retail tenants during peak season, while competing against established NYC-area entertainment options. Previous campaigns lacked the precision targeting needed to convert awareness into ticket sales.
THE STRATEGY
We developed an integrated campaign combining targeted paid media, influencer partnerships, and platform-native content designed to drive urgency and FOMO. We segmented audiences by proximity, interest, and past behavior to maximize relevance and conversion.
THE EXECUTION
We produced high-energy video content optimized for TikTok and Instagram Reels, ran geo-targeted ad campaigns across the tri-state area, and partnered with micro-influencers to generate authentic social proof. Email sequences nurtured past visitors for repeat bookings across all attractions.
THE RESULTS
The campaign drove record single-day attendance and significantly reduced cost-per-acquisition compared to previous efforts. Social media following grew substantially, creating an owned audience for future campaigns.
“770 understood our audience better than we did. Every campaign they launched outperformed our expectations and kept the venue packed.”
Head of Marketing
American Dream
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