Driving Record Foot Traffic for Mall of America
Engineered a full-funnel paid media strategy that drove record visitor numbers and transformed digital engagement for the largest mall in North America.
+280%
Digital Engagement
0.2x
Foot Traffic Increase
-38%
Cost Per Visit
THE CHALLENGE
Mall of America needed to drive consistent foot traffic across hundreds of retail and entertainment tenants. Previous marketing efforts were fragmented across channels with no unified digital strategy, and rising competition from e-commerce demanded a stronger performance-driven approach.
THE STRATEGY
We built a comprehensive multi-channel strategy combining geo-targeted paid media, platform-native content, and precision audience segmentation. Campaigns were structured to drive both awareness and direct foot traffic, with dynamic creative tailored to seasonal events and tenant promotions.
THE EXECUTION
Over eight months, we launched 60+ creative variations across Google and Meta, ran geo-targeted campaigns to drive regional traffic, and built custom attribution models connecting digital engagement to in-mall visits. Real-time ROAS optimization ensured budget was always deployed to the highest-performing channels.
THE RESULTS
The campaign drove record quarterly foot traffic and significantly reduced cost-per-visit compared to previous efforts. Digital engagement grew substantially, establishing an always-on growth engine for the property.
“770 understood the scale of what we needed and delivered a strategy that actually moved the needle. The results exceeded every benchmark we set.”
VP of Marketing
Mall of America
SERVICES USED
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